Some new ways of doing things in the COVID-19 world have worked so well they will continue post virus.
Subscribe now for unlimited access.
or signup to continue reading
Dan Murphy's in North Wollongong was among the first in Australia to offer direct-to-boot service.
And Wollongong customers have loved it so much the store has already decided to keep offering it after the coronavirus crrisis
The service means customers can order drinks online, drive to store and then get their order put straight in the boot. It is popular because pick up is free, whereas delivery comes with a fee.
Many Dan Murphy's customers have opted for the more affordable and faster service.
Managing director Alex Freudmann said it was originally introduced as a way to maintain social distancing.
But customers in the Illawarra loved it so much it will stay as a permanent service at North Wollongong and many other stores.
"Customers are telling us they love this contactless and effortless service option," Mr Freudmann said.
"They can simply place their order, drive to the store and check in on their phones then pop the boot and relax while our store team places their order in the boot.
"The feedback from our customers has been so great that we have decided to keep this as an ongoing service option in the stores that are able to offer it.
"We are planning to roll the direct-to-boot to an additional 70 stores in the next four weeks, which means we'll have around 110 stores offering the service soon, with a view to continue to expand over the coming months".
Using the contactless service to boot;
- The customer orders their favourite drinks online or via the Dan Murphy's app.
- The customer is then notified via an SMS confirmation SMS.
- Once the customer arrives at the store, they check in via a link in their SMS.
- The Dan Murphy's team checks ID through the car window and brings the order straight to the customer's boot.
Dan Murphy's has also installed protective plexiglass screens at checkouts.
Each store also has a reduced maximum capacity of customers who can be inside the store at one time, as well as limiting the number of customers who can be inside cool rooms.
Read more:
- The Greater Bank helps sick girl live best possible life
- Wollongong expats help feed the hungry in Bali after COVID-19 decimates tourism industry
- Schools can get hand sanitiser at a low price from Flagstaff and Manildra and help provide work for people with a disability
- Silos starts journey on the new super charged PrInces Hwy destined for a more sustainable new world after COVID-19
Our COVID-19 news articles relating to public health and safety are free for anyone to access. However, we depend on subscription revenue to support our journalism. If you are able, please subscribe here. If you are already a subscriber, thank you for your support.
Greg Ellis
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
